Sydney project marketing · Korean community specialists
Odin is a Sydney project marketing agency built around one audience most campaigns never reach properly — the Korean community. Korean-led, Korean-language, and plugged into the agent networks and channels that actually move Korean buyers.
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At a glance
The opportunity
Most project marketing campaigns in Sydney are built for one audience and then translated at the end — if at all. Korean buyers get an English brochure, an English website and an English sales suite, and the developer wonders why the enquiries never convert.
Korean buyers don't research the way the rest of the market does. They start in Korean-language channels, they take referrals from people they already trust, and they make decisions with family. Reaching them is not a translation job. It's a distribution and relationship job.
That's the only thing we do. Odin is founded and run by a Korean marketer, working directly with Korean agents, Korean community media and Korean buyer groups across Sydney. If you're looking for one more community to expand into, this is the one that's still underserved.
“If you're looking for one more community to expand into — we are the right one.”
Campaigns written in Korean from the first draft, by a Korean founder who knows how the community reads a pitch — not run through a translator after the fact.
Working relationships with Korean-speaking agents and referrers across Sydney who already have buyers on their books and bring them to your display suite.
KakaoTalk groups, Naver, Korean community media and church and business networks — the places Korean buyers actually go before they ever see a portal listing.
We don't spread a budget across every demographic. We own one segment and give you the depth that comes with specialising.
4+
developer and agency groups delivered for
100%
campaigns written in Korean, never translated
2–3 wks
from project review to campaign live
What we do
We plug into your existing project marketing — we don't replace your agency. Think of us as the Korean channel your campaign is missing.
Korean-language campaigns across the channels Korean buyers actually use — KakaoTalk, Naver, Korean community media and paid social targeted at Korean-speaking households in Sydney. Creative, copy and landing pages built in Korean, matched to your project's brand.
Getting the enquiry is half the job. We work with your sales team on how Korean buyers are followed up, what they need to see before they commit, and how to run a display suite appointment that lands with a Korean family making the decision together.
Every enquiry captured, routed and followed up automatically, in the right language, without your sales team chasing a spreadsheet. Booked appointments land straight in the calendar and nothing goes cold.
Track record
Our founder has worked on multiple projects with established Sydney developers and the agencies selling for them — running the Korean side of the campaign alongside the main marketing effort.
Client names shown with permission. Project-level results available on request.
How it works
A straightforward engagement. You keep your existing agency and sales team — we run the Korean channel alongside them.
We look at the project, the price points, the stock and where the Korean opportunity actually sits. If the fit isn't there, we'll tell you on the call.
A written plan: which channels, which agents, what the creative says, what it costs and what enquiry volume we're targeting.
Korean creative, landing pages and campaigns go live. The agent network is briefed. Enquiry capture and follow-up automation is switched on.
Qualified Korean buyers land in your sales team's calendar. You get weekly reporting on enquiries, appointments and cost per result.
FAQ
No. Odin Estate Marketing works alongside your existing project marketing agency and sales team rather than replacing them. Odin runs the Korean channel — creative, media, agent network and follow-up — and reports into whoever is managing the wider campaign.
Odin Estate Marketing agrees a target for qualified enquiries or booked appointments before a campaign starts, based on the project, price point and budget. If that target is missed, Odin keeps working at its own cost until it is met. The exact terms are written into the engagement.
Off-the-plan apartments, townhouses and house-and-land projects in Sydney, particularly in and around suburbs with an established Korean population. If the price point and product do not suit Korean buyers, Odin Estate Marketing says so at the project review stage rather than taking the work.
Yes. All Korean advertising copy, landing pages and collateral are written in Korean from the first draft by native Korean speakers who know the Sydney market. Odin does not take English copy and run it through a translator.
Typically two to three weeks from the initial project review, depending on how quickly project assets and approvals come through. That covers Korean creative, landing pages, CRM setup and campaign launch.
Odin Estate Marketing reports weekly on ad spend, enquiries, booked appointments and cost per result, with a monthly review of which channels are performing. Reporting is broken out per project.
Pricing depends on the project, the number of projects running and the media budget required, and is quoted after the initial project review. Management fees and media spend are billed separately, and media is run through the client's own ad accounts so spend is fully visible.
Odin Estate Marketing is based at 8 White Hart Dr, Rouse Hill NSW 2155, and works on projects across Sydney and greater New South Wales. It can be reached on 0468 029 829.
Get started
Tell us about the project and we'll come back with an honest read on the Korean opportunity — what's realistic, what it costs, and whether it's worth running at all.
We'll respond within one business day. No obligation, and we'll tell you if it isn't a fit.
